Pay per Click advertising (PPC) allows you to promote your business in search results online. There are various tools you can use to do this but the most well known are Google Adwords and Bing Ads. You design and run your ads, and you only pay when someone clicks on your ad.

With such a wide range of channels and tools available, using digital marketing can seem like an overwhelming task, but it doesn't have to be and it is actually much more affordable than traditional marketing. So if you are trying to utilise digital marketing tools on a small budget, what can you do?