CLIENT
Rebecca Brennan-Brown, The New Black Studio
THE PROJECT
Development of Digital Marketing Strategy and Campaign Management
MORE ABOUT THIS PROJECT
The New Black Studio is a creative events agency based in London and launched in September 2019 by founder, Rebecca Brennan-Brown.
As a new business, increasing visibility and brand awareness is crucial in order to generate leads and revenue. January and February is also a particularly key time for the events industry, and so TNBS approached Rosie Wareham for professional support in:
Developing of a clear and actionable digital marketing strategy to support the business in both the short and long term
Development of a marketing campaign to generate leads during January and February
The first step was to arrange a face to face strategy and planning meeting which we used to discuss the business in more detail, with particular focus on understanding goals and objectives for the business and key target audiences. From here, we were able to develop a digital marketing strategy which, supported by our discussions and understanding of the business, set out a practical set of actions and recommendations which would allow TNBS to achieve it’s objectives and generate leads with these key target audiences.
The strategy and action plan includes recommendations across a range of areas including: planning a digital launch for 2020, website/SEO, PPC advertising, email marketing, social media and content marketing.
From here we moved onto development of the marketing campaign. Rosie set up a comprehensive PPC campaign and a number of LinkedIn ads, planned to run to the end of February. These are regularly monitored and reviewed to make sure budget is being used effectively.
Rebecca has developed a 6 month content plan for both the website and social media channels which is now supported by in depth keyword research and SEO recommendations to make sure that content is fully optimised to reach the target audience.
WHERE ARE WE NOW
TNBS now has a comprehensive digital marketing strategy to support the business in both the short and long term. This strategy outlines:
Business Objectives and goals
Current Performance
Competitor Analysis
Audience personas
Content strategy/content plan
Digital Marketing Action Plan
High quality, relevant content is being published via both the website and social media channels, which alongside a PPC campaign and paid LinkedIn advertising has generated a significant increase in website traffic, brand awareness and a number of promising leads.
Regular review, management and communication between Rebecca and Rosie means we can refine, tweak and improve things as we learn more about what is most effective with the audience!
WHAT THEY SAY
“I struggled to choose a company to assist with my marketing, as I felt the market is super over crowded. Finding someone which is right for my business is the most important thing to me, and from the get go Rosie took a strong interest in how the business works.
Rosie walked me through the strategy process, helping me to define my goals, target audience, and messaging. She questioned elements I hadn’t previously thought of, and advised on areas I had no knowledge of. She then gave me a clear, formalised plan on steps moving forward, some of which I saw results from within the first two days. Rosie has been a complete wealth of knowledge, nothing has been too much trouble."
Rebecca Brennan-Brown, January 2020
WHAT WE SAY
“This is such an exciting project to be involved with and a fantastic way to start 2020! There is nothing I love more than really getting to grips with and understanding someone’s business, their audience, what they want to achieve and then making a plan for how to achieve it!
Rebecca is incredibly passionate about her work and developing The New Black Studio to offer something really exceptional and different in the events industry, so it really is an absolute pleasure to be part of this project and to be able to support such an interesting new business.
I hope to continue to work together in the long term and can’t wait to see how the business grows and develops!”
Rosie Wareham, January 2020
DO YOU NEED A DIGITAL MARKETING STRATEGY TO SUPPORT YOUR BUSINESS IN 2020 AND BEYOND? IF YOU WANT TO BE ABLE TO UTILISE THE GROWING AND EVER-CHANGING NUMBER OF DIGITAL MARKETING OPPORTUNITIES OUT THERE, THEN THE ANSWER IS DEFINITELY YES!
A WRITTEN STRATEGY WILL HELP YOU FOCUS ON YOUR GOALS, GET TO KNOW YOUR AUDIENCE, UNDERSTAND YOUR RESOURCES AND BUDGET AND PLAN YOUR MARKETING ACTIVITY FOR THE YEAR AHEAD. WE REALLY INVEST IN OUR CLIENTS AND WANT TO SUPPORT YOU IN ACHIEVING YOUR BUSINESS GOALS.
GET IN TOUCH TO FIND OUT MORE ABOUT HOW WE CAN WORK TOGETHER.