Baobab Digital has recently completed a social media training & consultancy project with Wiltshire Friendly Society Ltd in Trowbridge. Starting with the development of a social media strategy and roadmap, then moving onto bespoke training with the team, Wiltshire Friendly is now able to use it’s social media channels confidently and effectively to grow the business.
Find out more about our latest project.
Client
Wiltshire Friendly Society Ltd
The project
Social media consultancy and bespoke training programme
More about this project
Wiltshire Friendly Society Ltd offers income protection to its members and has carved out a niche market, offering income protection to more ‘high risk’ groups who are less appealing to big insurance companies.
The business had previously started to use social media channels but with new in-house capability identified to take the lead on this role, there was the need for guidance and training to ensure that the social media channels being used fully support business objectives.
The main objective for social media was to develop the brand and to encourage growth in specific business areas, therefore our starting point before any training took place was to develop a social media strategy and roadmap which clearly communicated the goals and objectives, key message/tone of voice, key audiences and content strategy. We also offered recommendations to optimise social media channels.
After this had been agreed and signed off, we moved into the training phase of the project. Over the course of two training sessions we covered:
· Managing and getting the best from your social media channels
· How to use each social media platform
· Why content is so important
· Creating thumb stopping content – how, when, what to post
· Building confidence in your staff
· Engaging with influencers
· Brainstorming content ideas for each channel and creating a mix of content
· Building up a content plan for each channel
Training sessions were practical, interactive and hands on offering the team an opportunity to come together to develop wide ranging content ideas. Each session had practical outputs including a content plan and specific content ideas.
In addition to the training above, we also offered paid advertising training for Facebook using Facebook ads manager to create and set up an ad within the session.
Where are we now
Wiltshire Friendly Society is now active on a number of social media channels, planning, creating and sharing content to a range of audiences. Staff feel confident in creating content that supports the business objectives and are now also using paid advertising to increase brand awareness and grow social media following.
What they say
“The programme that baobab put together and implemented really brought the team together. Not only did we learn, we actually created content in the training sessions that we could then use.
We have dramatically changed our Social Media activity and have a much stronger presence, now talking to the target markets we have identified.
The baobab team are easy to work with and listened to our requirements, meaning we got what we asked for and a little bit more as they opened our eyes!”
What we say
“We thoroughly enjoyed working with the Wiltshire Friendly Society team and hope that their social media efforts can continue to grow and support the business as it moves forward.
Team members were always enthusiastic and keen to participate in training sessions, making these sessions both enjoyable and successful!
We wish them all the luck going forward!”