Social media is a vast area that continues to grow. With so social media channels to choose from and with different skills and knowledge in your team, it can be difficult to know where to start!
We offer a range of social media training options to suit your business and team covering Facebook, twitter, Instagram, LinkedIn and YouTube. We have found that bespoke training sessions tends to be most effective because it allows us to tailor the material suit your objectives, your individual level of familiarity and your knowledge of different channels.
Our training sessions are delivered in-house and can cater for large groups or on a one to one basis. Your in - house team already know so much about your business, so why not provide them with training to allow them to confidently promote your business online?
We also offer the option of working with you to deliver a social media strategy before training your team and setting up and/or optimising your social media channels.
What’s included in our social media training?
Basic social media training might include:
Understanding social media channels
Identifying the suitable channels for your business
Understanding your audience
Setting up and optimising social media channels
Developing your tone of voice and brand guidelines
Content ideas and planning your social media activity
If you have been using social media for your business already, or are ready to take a more strategic approach, you might also want training to include:
Advanced content planning and engagement tips
Using a 3rd party tool to manage your social media
Monitoring and improving your social media performance
Paid social media advertising training
Social media advertising can bring about huge benefits for businesses, allowing you to target very specific groups of people, however it can be difficult to set up and maximise return on your campaigns if you are not familiar with each of the individual platforms.
To support you, we also offer an introduction to social media advertising course which includes:
Introduction to advertising in your chosen social media channel
Set up of advertising profile and platform e.g Facebook business manager
Setting your objectives
Audience profiling and targeting
Budget and scheduling
Creating your ad
Monitoring performance of your ads
What to expect from Baobab Digital
We believe the best way for your team to learn is to engage them with the training – there are no lengthy power point presentations! All sessions are interactive and we encourage questions and participation throughout. We also bring cake!
What our clients say
“Really informative and really got me thinking about what and how to post to get the most engagement”
“I learned a lot about what goes on behind the scenes and how to structure social media posts effectively.”
“We have seen a very positive impact in increasing our following, in turn increasing the traffic to our website. Baobab Digital have an extremely good understanding of what is required to reach the correct clients.”
“Client service and support is exceptional with lots of ideas”