What is digital marketing?

Marketing has always been about connecting with your audience in the right place at the right time, and today that means on the internet. Digital marketing is an umbrella term for all your online marketing efforts – which might include using Google Search, email marketing, social media and your website.

The world of digital marketing, social media and technology is having a significant impact on the way he behave, how we act as consumers and how we do business, therefore any business which does not adapt to this new era of marketing could get left behind.

How can we help?

Utilising digital marketing opportunities can have untold benefits for your business, however it can be difficult to know where to start. This is where we come in! We can help you identify which of the wide range of digital marketing channels and tools is right for you and your business and we can then plan how we use these channels and tools to connect with your audience and achieve your goals. We might suggest a combination of the following channels:

SEO

This is the process of increasing the overall visibility of your site in the organic search results and is an important part of any digital marketing strategy. “Organic” refers to the listings that exclude advertising.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. The type of content and how we present it depends entirely on what you want to achieve.

Social Media

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay per click

PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. One of the most common types is Google Adwords.

Email marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Identifying the right digital marketing channels and tools for your business is key and can allow us to develop a digital marketing strategy which fits the needs of your business and directly contributes to your goals. We will work with you to do this as part of your team, through face to face meetings and ongoing communication. 

What we offer

• We will identify the right tools and channels for your business and audience

• Comprehensive planning of how to leverage these channels to reach your audience and achieve your goals

• Set up and implementation across all areas depending on your needs - for example set up of a PPC campaign, designing bespoke email templates, social media channel set up. No matter what channels we select and how you currently use these, we will identify ways to move your business forward and ensure that digital marketing drives results for your business

• Regular monthly reporting and analysis across the range of digital marketing channels

• Regular client communication