Do I really need a digital marketing strategy?
The term ‘strategy’ can feel intimidating and can conjur up images of long boring documents that take a long time to write, but nobody wants to read. But in short, your strategy is just your plan, detailing the actions that are going to help you achieve your goals using digital marketing.
Building a digital strategy doesn’t have to be difficult and we believe it is essential if you are going to take full advantage of the opportunities of digital marketing as it allows you to identify what you are going to concentrate on and what you really want to achieve.
How can we help?
Your strategy document will be very individual to your business, which is why it’s almost impossible for us to create a one-size-fits-all digital marketing strategy template. Instead we will work with you, through face to face meetings and regular ongoing communication, to develop a strategy that fits the needs of your business.
Typically, this will involve us working with you to:
Identify your goals, objectives and KPIs
Identify your target audience and develop user personas
Evaluate your website, existing digital marketing channels, and activities
Research and evaluate your competitors
Identify your key messages
We will then bring this all together within your strategy and create a measurable and comprehensive plan of activities that need to be undertaken in order to achieve your goals. These activities may cover a range of digital marketing channels and tools and we will always work with you to identify the ones that are right for your business.
Once your strategy is in action we can work with you to monitor progress and we have a range of tools that can be used to measure and report performance across your channels to help you ensure your efforts are contributing towards your business goals.
“Rosie and team have been incredibly helpful to me and our small business in the last 4 months. I spoke with over 20 marketing companies, and decided to go with Baobab as I felt the team really took the time to understand our business, what it does, and what we need help with.
Working together had allowed us to have a much more strategic and focused approach to marketing, rather than spending tonnes of money in hope that something works.
The team are always incredibly helpful with giving new ideas, and nothing feels like too much trouble.”
What we offer
Face to face meetings and commitment of our time to fully understand your business
Development of a strategy to suit the needs and complexity of your business
Monthly progress report and monitoring of KPIs