What is social media marketing?


Social media marketing is the human voice of your brand, it engages with people and shares your marketing message effectively and forms a critical part of your digital strategy.

In short, social media includes any website or application where users can create and share content or participate in social networking and can be used in a number of ways including: leading consumers to your content, sharing industry news, engaging with audiences and competition, promotion, presenting a business as human and as a means of entertaining.

When implemented correctly, social media can be incredibly powerful. It's an arena where brand personas can be created and loved, and where a business is allowed to take the role of a listener, speaker, and spectator. For businesses', this is something very unique - where else can you do this?

How can we help?

We hear it time and time again from many clients that their business does not need social media, or that they are too corporate for social media. However, this could not be further from the truth – social media really does cater for all types of business.

The key is to remember that your customers are human. Your employees are human. Your followers and subscribers are human. And more importantly, guess what? You are human! Your company, therefore, is one run by humans for humans. So why do we all insist on talking like robots? Talk like a human for humans’ sake!

We believe that the most vital part of any social media strategy is picking the right channel(s) for your target audiences. Each demographic’s social media activities vary dramatically, and it's far better 'own' 1 or 2 channels, than to try to be everywhere! We'll take the time to understand your audience and make recommendations based on our findings. We will then monitor the success of all your social media activities to help evolve future activities for the best return on your investment.

Ultimately, posting on social media is a fairly easy task, but doing it well involves careful thought. We will determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.

What we offer

  • Social media strategy development - we will identify the right channels for your target audience

  • Set up and branding of channels

  • Content creation and curation

  • Community management and development

  • Social media advertising

  • Influencer outreach

  • Monthly reporting and analytics

  • Monthly client call